Now it’s official: Facebook changes its name to Meta. Zuckerberg: “Now we are a social network, we want to become a metaverse company”

Facebook has officially changed its name, now it will be called Meta. This was announced by Mark Zuckerberg, directly from the virtual stage of Facebook Connect 2021: “We are a company that builds technologies to create connections,” said the CEO. “Together, we can finally put people at the heart of our technology and together, we can unlock an incredibly bigger virtual monetization economy.” In addition to this, Zuckerberg stated that the Meta name “reflects better who we are and what we hope to build”.

There is a lot of similarity to what happened in 2015 with Google, which created the holding Alphabet to manage various companies. Facebook, along with Instagram, Whatsapp and Oculus, will now be managed by Meta.

Facebook’s new name will tie the company together in its efforts to build the metaverse, the parallel universe imagined by Zuckerberg that is based on augmented reality. However, the rebranding that has materialized in these hours for many observers is also due to documents and internal investigations that for weeks have put the company’s top management under pressure and lowered user confidence.

Meanwhile, the @meta Twitter handle has appeared and the meta.com site now redirects to a Facebook welcome page outlining the changes, while the large banner in front of the Facebook headquarters now also bears the Meta logo.

Zuckerberg wrote in a blog post Thursday that the structure of the company will not change, it will change the way it reports financial results. In practice, the Facebook app will join Instagram, WhatsApp and Oculus under a parent company with a new name, modeled on Google’s rebranding with Alphabet in 2015.

4 thoughts on “Now it’s official: Facebook changes its name to Meta. Zuckerberg: “Now we are a social network, we want to become a metaverse company”

  1. Reblogged this on Thar She Blows! and commented:
    Gabriele Romano reports about Facebook’s parent company’s name change to Meta. Nice try Zuck, whom are you trying to fool with this move? Everybody knows it’s just new clothes for the same old wolf.

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