Twitter and Elon Musk’s ambitions

Elon Musk has unveiled his ambitious plans for Twitter, all aimed at supporting the goal of raising the company’s subscription revenue to $ 10 billion by 2028, or doubling the $ 5 billion in subscriptions raised by the social network. of microbolgging over the past year.

The information was gleaned from the New York Times which got to see a presentation Musk shared with investors. Among the first actions taken by Musk will be those aimed at triggering a growth in subscribers to Twitter Blue up to 69 million users by 2025, to reach 159 million by 2028. Twitter Blue, we remember, is a subscription plan at a cost of $ 2.99 a month, it offers access to an “unsubscribe” button, allows you to customize the app, read content without advertising and other features not available to non-subscribers.

The new owner of Twitter also expects particularly robust growth in Twitter users overall, which would rise from the current 217 million to 600 million in 2025 and to 931 million in 2028. Musk’s plans would also include another subscription service, called “X” which could garner 9 million subscribers in 2023 and 104 million by 2028.

All of these actions should therefore help push subscription revenue to $ 10 billion by 2028, where Musk’s projected overall revenue could reach $ 26.4 billion. Such as? According to information gathered by the Times, it would be mostly advertising revenue with Musk expecting an advertising revenue of $ 12 billion by 2028.

There would also be the desire to raise up to 1.3 billion dollars by 2028 from unspecified “payment activities”: in this sense, however, it is possible that some kind of synergy with PayPal, of which Musk is one, may be grafted. of the co-founders.

Finally, another revenue stream could be represented by the sale of tweets to third-party companies that analyze data and information to outline market trends and audience preferences. Last year, Twitter raised $ 572 million for data licensing. However, it is not clear how Musk intends to carry out this type of business, which could require a heavy revision of the terms of service.

Finally, there is talk of hiring, with plans to create up to 3600 more jobs. Elon Musk has set himself the goal of having more than 11,000 employees by 2025, which will be fundamental for building new services and user experiences.