During the Cannes Lions International Festival, Netflix co-CEO Ted Sarandos confirmed that the world’s most popular streaming platform is seriously considering introducing a new ad-supported plan. As reported by The Hollywood Reporter, this could mean the arrival of a new subscription that is cheaper than the current one, with the only difference being the implementation of advertising while watching content.
Netflix may soon launch a separate ad-supported plan
The introduction of an adversiting-supported subscription is not a new theme within the company, and it could soon become a reality, with the aim of countering the decline in subscribers seen last quarter, the first time in the company’s history.
“We’ve left a large segment of customers off the table, namely people who say, ‘Hey, Netflix is too expensive for me and I don’t mind advertising. We’re adding an advertising layer; we’re not adding ads to Netflix as you know it today. We’re adding an ad layer for people who say, “Hey, I want a lower price and I’ll watch the ads,” Sarandos said.
Sarandos said they are already in contact with potential partners such as Google and Comcast. The date, the countries and the prices of the possible new subscription have not been communicated, but for sure Netflix has taken the matter seriously and we could soon see it become a reality