18th May (’22): International Museum Day

International Museum Day (IMD) is an international day held annually on or around 18 May, coordinated by the International Council of Museums (ICOM). The event highlights a specific theme which changes every year reflecting a relevant theme or issue facing museums internationally.

IMD provides the opportunity for museum professionals to meet the public and alert them as to the challenges that museums face, and raise public awareness on the role museums play in the development of society. It also promotes dialogue between museum professionals.

The first International Museum Day took place in 1977, coordinated by ICOM. IMD was established following the adoption of a resolution by ICOM to create an annual event “with the aim of further unifying the creative aspirations and efforts of museums and drawing the attention of the world public to their activity.

Each year, museum internationally are invited to participate in IMD to promote the role of museums around in the world. They do so through events and activities related to the annual theme. An annual theme for the event was first adopted in 1992. An international poster from ICOM was first developed in 1997, and in that year was adapted by 28 countries. In 2009, IMD attracted the participation of 20,000 museums hosting events in more than 90 countries. In 2010, 98 countries participated in the celebration, with 100 countries in 2011, and 30,000 museums in 129 countries in 2012. In 2011, the official IMD poster was translated into 37 languages. By 2014, 35,000 museums from 140 countries were taking part in IMD.

Twitter and Elon Musk’s ambitions

Elon Musk has unveiled his ambitious plans for Twitter, all aimed at supporting the goal of raising the company’s subscription revenue to $ 10 billion by 2028, or doubling the $ 5 billion in subscriptions raised by the social network. of microbolgging over the past year.

The information was gleaned from the New York Times which got to see a presentation Musk shared with investors. Among the first actions taken by Musk will be those aimed at triggering a growth in subscribers to Twitter Blue up to 69 million users by 2025, to reach 159 million by 2028. Twitter Blue, we remember, is a subscription plan at a cost of $ 2.99 a month, it offers access to an “unsubscribe” button, allows you to customize the app, read content without advertising and other features not available to non-subscribers.

The new owner of Twitter also expects particularly robust growth in Twitter users overall, which would rise from the current 217 million to 600 million in 2025 and to 931 million in 2028. Musk’s plans would also include another subscription service, called “X” which could garner 9 million subscribers in 2023 and 104 million by 2028.

All of these actions should therefore help push subscription revenue to $ 10 billion by 2028, where Musk’s projected overall revenue could reach $ 26.4 billion. Such as? According to information gathered by the Times, it would be mostly advertising revenue with Musk expecting an advertising revenue of $ 12 billion by 2028.

There would also be the desire to raise up to 1.3 billion dollars by 2028 from unspecified “payment activities”: in this sense, however, it is possible that some kind of synergy with PayPal, of which Musk is one, may be grafted. of the co-founders.

Finally, another revenue stream could be represented by the sale of tweets to third-party companies that analyze data and information to outline market trends and audience preferences. Last year, Twitter raised $ 572 million for data licensing. However, it is not clear how Musk intends to carry out this type of business, which could require a heavy revision of the terms of service.

Finally, there is talk of hiring, with plans to create up to 3600 more jobs. Elon Musk has set himself the goal of having more than 11,000 employees by 2025, which will be fundamental for building new services and user experiences.